Hinoki is a careful curation of ingredient driven, independent haircare brands

Dedicated to encouraging self care at a root level, founder and stylist Robbie Bruce selects brands which align with his belief in a higher purpose: efficient, purposeful products with high quality, ingredient driven, professional haircare.

Our commitment to haircare is more than superficial: we’re committed to products that work with and for our customers, We’re also committed to sustainability and reducing plastic waste as far as possible, during our selection, packaging and delivery process we try wherever possible to reduce, reuse and recycle as much as possible.

Self-Care

We’re more than just a shop: we're passionate about hair and scalp care as well as the power of self care, and the environment. Caring for ourselves and the planet shouldn’t be mutually exclusive; we believe it’s possible to look after our hair and get great results while using eco-friendly products. 

Packaging

We are committed to making our packaging as eco-friendly as possible: all the paper products in our packaging are either post-consumer recycled or fully recyclable, most of them are both. We will strive to continually improve our sustainability in all areas of our business.